Pantene Gold
The Pantene Brand Team needed new :06 ad content for Meta media quickly. They wanted to leverage existing assets (science demos, UGC, photography), while adding a fresh twist to make :06s that feel like new campaign assets. They also wanted to bring these new assets under the new “It’s Actually Pantene” campaign.
The Work
- Creative Development to create 15 new assets
- Assessment of inventory of existing assets
- Restructure assets into new concepts & boards.
- Post Production: Edit, Graphics, Sound
The Results
In Market May-June 2026
Project details
Client:
P&G
Services:
Audio Engineering
Editing
Creative Strategy
Creative Direction