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Pantene Gold

The Pantene Brand Team needed new :06 ad content for Meta media quickly. They wanted to leverage existing assets (science demos, UGC, photography), while adding a fresh twist to make :06s that feel like new campaign assets. They also wanted to bring these new assets under the new “It’s Actually Pantene” campaign.
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The Work

  • Creative Development to create 15 new assets 
  • Assessment of inventory of existing assets
  • Restructure assets into new concepts & boards.
  • Post Production: Edit, Graphics, Sound

The Results

In Market May-June 2026

Project details

Client:
P&G
Services:
Audio Engineering
Editing
Creative Strategy
Creative Direction
View full Pantene sample portfolio here