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Pampers Labs

Pampers had world-class science demonstrations buried as three-second cut-ins. They needed social-first content that shouted “superiority” and stopped scrolling thumbs.
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The Work

  • 20 “Pampers Labs” videos (9x16, 4x5, 16x9)
  • Real R&D scientists on-camera
  • TikTok, IG Reels and YouTube in one sprint

The Results

Filled social calendars for a full quarter—with content that sells.

Project details

Client:
P&G
Services:
Production
Videography
Post-Production
Creative Direction