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Bengals Jersey Reveal

The Bengals called the WHSE to help them unveil the rebranding of their new jerseys. The club hadn't changed its look in 17 years.
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The Warehouse devised the creative direction of how to launch the newest Bengals jerseys to the public. When the jerseys leaked ahead of the launch, the Warehouse was able to help the Bengals pivot the original plan to a creative and fun unveiling that involved fans and community members. Beyond the creative conceptualization of the reveal, the Warehouse developed the throne and physical set for the photo and video capture. They also photographed and recorded players and personnel for the public unveiling.

Project details

Cincinnati Bengals
Creative Direction
Creative Strategy
Set Design
Artistic Development
Article on Forbes