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Before You Build

ConstructConnect is the leading provider of SaaS pre-construction solutions for the Commercial Construction Industry. ConstructConnect's platform helps large General Contractors manage their Invitations to Bid and find coverage among qualified trade contractors to complete bids. ConstructConnect also connects trade contractors to the most profitable opportunities to bid, based on their unique specialties and criteria for projects.
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As ConstructConnect was launching their new brand to umbrella 8 separate legacy companies, they partnered with the Warehouse to conduct customer research, develop insight statements and create a communications strategy coupled with a creative brief for their brand. The Warehouse also lead creative development of the big brand, campaign, and tactical ideas. The Warehouse was trusted to produce all campaign assets, and execute the company's first national sales meeting to launch the new ConstructConnect brand and product platform.

Project details

Creative Direction
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