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A group of strategists and storytellers under one creative umbrella

5/3 NIL

Fifth Third Bank had big plans for a March Madness content program in 2025 to make 100 videos with 39 Men’s and Women’s players at 7 schools. With delays getting deals in place with players and schools, we needed to shoot, edit and ship over 100 videos in 2 months.
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The Work

The project delivered more than 100 documentary-style videos built around compelling, values-driven storytelling that connected authentically to the Fifth Third brand while empowering athletes to share their personal stories. The campaign generated massive reach and visibility, resulting in 140.7 million total impressions, exceeding targets by 280 percent, including 46 million paid impressions and 5 million organic social views, along with 59.3 thousand unique website visitors, outperforming expectations by 196 percent.

Project details

Client:
Fifth Third
Services:
Production
Videography
Post-Production
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