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A group of strategists and storytellers under one creative umbrella

5/3 NIL

Fifth Third Bank had big plans for a March Madness content program in 2025 to make 100 videos with 39 Men’s and Women’s players at 7 schools. The timeline required WHSE to shoot, edit and ship over 100 videos in 2 months.
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The Work

  • 100+ documentary style videos
  • Compelling storytelling around shared values to link to 5/3 brand and inspire the athletes to share their stories.

The Results

Massive Reach & Visibility

  • 140.7M total impressions (280% above target)
  • 46M paid impressions and 5M organic views in social
  • 59.3K unique web visitors (196% above target)

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Project details

Client:
Fifth Third
Services:
Production
Videography
Post-Production
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